ChinaMode: First Grassroot Award for Chinese Internet
ChinaMode is the first grassroots award to encourage innovative Internet and mobile applications and services in China, initiated by OpenWeb.Asia and operated by the 14 most influential Chinese tech bloggers Appin, Williamlong, Web20share, Kenengba, Jandan, MobiNode, Webleon, Showeb20, Vista2.o, Yunkeji, Riku, Herock, China Web2.0 Review and MobiNode.TV……
EYES ON ME: Monthly Highlight of China Viral Video (Nov 2009)
EYES ON ME is a post series on IN2marcom. It is a monthly highlight of popular Chinese viral brand videos in the period.
In November, some brands utilized viral video as a channel to promote their campaigns. Chevrolet again delivered a new video for the “CRUZE, Chasing in Marcao” campaign. RedBull produced five rough clips for the “It’s Time for RedBull” campaign and P&G made a clip for a campaign of LivingArtist. Castrol kicked off its 2010 World Cup sponsorsip program through three well-done videos. This month, some IT brands also stood out, including IBM Cognos, Lenovo ThinkPad, and Lenovo IdeaPad……
Global Case Sharing: IKEA Facebook Showroom
Recently, Forsman & Bodenfors made a creative social media campaign for IKEA to promote the opening of the new IKEA store in Malmö.
The campaign started with creating a profile page of the store’s manager, Gordon Gustavsson. Then Gordon uploaded 12 pictures of store’s showrooms to his photo album. Within a two-weeks period, the person who tagged their names on a product first can won the item. Through the campaign, people gladly added their name to an “interactive IKEA catalogue” and spread to all of their friends via FB profile page, newsfeed, links, etc……
“Making Sense of IWOM” 3: How Brands Can Participate in Online Communities
Today, CIC released its latest white paper Making Sense of IWOM – “Topic Three: How Brands Can Participate in Online Communities.” This white paper is the final installment in a series of three white papers, including two earlier studies, “The Role of Internet Word of Mouth in Purchase Decision” and “How IWOM is generated and disseminated.”
Topic 3 looks to evaluate consumer online behavior and provide suggestions for how brands can participate in online communities based on these consumer preferences. Below are some top-line findings and highlights from the study……
EYES ON ME: Monthly Highlight of China Viral Video (Oct 2009)
EYES ON ME is a post series on IN2marcom. It is a monthly highlight of popular Chinese viral brand videos in the period.
Following last month’s heavy podcast, automobile brands like FAW Volkswagen and Shanghai Volkswagen still actively took advantage of viral videos to promote their new models in October. The other two major product launches in this month were the Windows 7 and China Unicom’s iPhone, of course Microsoft, China Unicom, and Apple won’t forget to made viral clips to catch as much attention as possible. At the same time, Unilever’s Lipton brand contributed some cool videos……
Consumers Laugh At China Unicom’s “Castrated” iPhone
On 30th October, along with a high-profile event in Beijing and 30 ceremonies in major cities, China Unicom started selling iPhones equipped for 3G service officially at 2,000 stores nationwide.
Without a key feature of WiFi connectivity and at higher prices than widely available black market models, China Unicom’s iPhones are absolutely not able to satisfy Chinese consumers. As a result, it is ridiculed as a “Castrated iPhone”. I came across this cartoon last night. It is a classic visualization of such satire……
[China Social Media Jobs]: Razorfish Seeks A Social Media Manager (IT)
[China Social Media Jobs]
Agency: Razorfish | digital
Position: Social Media Manager (Beijing)
[China Social Media Jobs]: Effect Ripple Needs An Online Community Manager
[China Social Media Jobs]
Agency: Effect Ripple | social media
Position: Online Community Manager (Shanghai)
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