The First Official Brand Account On Kaixin001: MINI
On August 17th, MINI established the first official brand account on Kaixin001. By August 27th, it has 1,628,439 visitors and 857,147 fans.
I put together a quick and simply sharing deck. It is also a new type of my blogging, hope you like it……
Shanghai Flash Mob, Awesome and Digitally Organized
Flash mob is not a very new social phenomenon in China, especially in big cities like Shanghai. The city’s largest flash mob group was established on September 18th 2006 on Douban. The recent increasing awareness of flash mob is due to a frozen flash mob in Raffles City on July 31st. A video of record was uploaded to Tudou on August 2nd, then it was widely spread out on the Internet. Till now, the video has been watched over 260,000 times.
This amazing action is wholly digitally organized……
Share of Two Great Social Media Reports
I feel honoured that IN2marcom is featured by Adam J. Schokora on Edelman Digital’s “Friday 5″ weekly newsletter in last week as a recommended English language blog for people who what to know social media, online marketing, and digital trends in China.
I position IN2marcom as a blog all about innovative and insightful marketing communication around digital and social media in China. The content on this blog is dedicated for Mainland China since I am based in this region. Nevertheless, I would like to share with you two great social media reports from global. Very awesome presentations and insightful ideas. Many thanks to the author Marta Kagan and Helge Tennø……
Nielsen Launches BuzzMetrics Services in China
CR-Nielsen, the Nielsen’s joint venture in China and partner of ChinaRank, launched BuzzMetrics service in China on 11th August.
Nielsen has introduced its BuzzMetrics pioneering tool into China to help marketers passively observe unprompted consumer interactions and observations being made on a massive scale across the Internet.
Chinese language is the main barrier for oversea social media research & monitoring agencies to enter the China market in past few years. However, I received some evidences in early this year show that oversea vendors including Nielsen BuzzMetrics, TNS Cymfony, and Radian6 had begun to cover China region for multinational brands’ global solution……
Shanghai Web Analytics Wednesday, August 2009
Following the success of our first Shanghai Web Analytics Wednesday (WAW), we are going to have our second Shanghai WAW on 19th August. Many thanks to Echo Ma and Min Guo for their efforts and organizing. Look forward to meeting up with all the web analytics enthusiasts……
New Virtual Net Star: Super Baozi
Super Baozi (包强), is a cool animation image created by a young grassroot designer Sun Haipeng. Sun made two well-done 3D videos of Super Baozi. They are really creative, funny, and awesome.
Within 2 weeks, the first video has been watched 577,000 times and second one has been viewed 145,000 times in total. Moreover, Sun’s blog was featured on the index page of Netease Blog Portal on 4th August.
Check it out……
Xiaonei Rebrands to Renren to Target The Mass Market
Xiaonei, the leading social networking site popular among college students in China, announces to rebrand to Renren on 4th August so as to target the mass market.
Chen Yizhou, CEO of Xiaonei’s parent company Oak Pacific Interactive, declares the reason and plan in a public PR letter to Xiaonei’s users……
[China Social Media Jobs]: SAP Needs Social Media Marketing Interns
[China Social Media Jobs]
Company: SAP | IT software
Position: Social Media Marketing Intern (Shanghai)
keep looking »