How Does A Luxury Brand Impress Chinese On Internet
On last Saturday night, Christian Dior unveiled Nouvelle Vague-inspired 2011 cruise collection in a massive tent along Shanghai’s celebrated Bund. The show coincided with the reopening of Dior’s revamped boutique in luxury shopping mall Plaza66 and the inauguration of a retrospective exhibition.
In addition to those “Parisian chic”, how to make a big impact on Internet, where new generation of Chinese ladies spend more time on?
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