IN2marcom

interactive and influential social media marketing communications in China

Personal Announcement: Joining Waggener Edstrom Worldwide

Posted on | July 12, 2010 | No Comments

I left my position Digital Strategist & Manager of Social Media in Razorfish at the beginning of this month and is now joining Waggener Edstrom Worldwide as Digital Strategies Lead, China.

Waggener Edstrom Worldwide is a global, integrated communications agency. It is the NO.2 independent PR agency in the world. It offers seven global practices: Consumer Marketing, Corporate Communications, Analyst Relations, Healthcare, Public Affairs, Technology and WE Social Innovation, along with its digital strategies group, WE Studio D.

Leaving Razorfish is a hard decision for me, because of the great people, great works, and great clients. The achievements we have got in past one year is so amazing, which makes me feel great honor being part of it. The agency’s “experiences that build businesses” mantra is now in my heart and becoming one of my philosophies for digital marketing.

However, the exciting opportunity at Waggener Edstrom (WE) is the one I cannot miss. Firstly, I am enthusiastically exploring the value of social media in different disciplines. After many years of social media research & analytics and social media marketing, social media communication is the right way I want to move. Secondly, as the China Digital Lead, the position offers me more leadership roles rather than the middle-level management responsibilities in past jobs. Thirdly, being a member of WE Studio D APAC Team, my roles enable me work across the region with our Hong Kong office, Singapore office, and even Korea & Japan alliance. Such exciting collaboration will definitely bring me more regional experience and become a strong add-on to my local expertise.

Changes on this blog:

  • I will expand the scope of IN2marcom from Mainland China to Greater China. So you will see some Hong Kong cases soon and maybe Taiwan’s in the near future.
  • More insights and learning on social media across various marcom disciplines.

Things WON’T be changed:

  • It’s still an individual professional blog. The views expressed on this blog are my personal opinions and do not necessarily reflect the views of my current and former employers.
  • As an independent blogger, I will still share great case studies from any agency and brand, even it is WE’s competitor and our clients’ rival. I will also criticize, but it’s NOT related to my current position.

So keep visiting, commenting, sharing and retweeting please!

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