IN2marcom

interactive and influential social media marketing communications in China

Lenovo ThinkPad T420s Viral Videos

Posted on | June 23, 2011 | 1 Comment

Lenovo, one of the world’s largest laptop brands, has developed a series of online viral videos for their latest flagship product – the ThinkPad T420s. It comes with a powerhouse of proven features such as faster graphics performance, faster boot up, faster wireless connections, faster data transfer, etc.

This is a good attempt for Lenovo to utilizes viral marketing on their high-end product range, with aims to gradually shift consumer perception from an older image to one that is younger, more vibrant and unorthodox. In these videos, office executives are seen enjoying the benefits of their superbly fast laptops.

Parking Lot

Washroom

Copier Room

Tags: ,

Comments

  • Kayleigh M.

    Good to see you back posting again.