Lenovo ThinkPad T420s Viral Videos
Lenovo, one of the world’s largest laptop brands, has developed a series of online viral videos for their latest flagship product – the ThinkPad T420s. It comes with a powerhouse of proven features such as faster graphics performance, faster boot up, faster wireless connections, faster data transfer, etc…
How Does A Luxury Brand Impress Chinese On Internet
On last Saturday night, Christian Dior unveiled Nouvelle Vague-inspired 2011 cruise collection in a massive tent along Shanghai’s celebrated Bund. The show coincided with the reopening of Dior’s revamped boutique in luxury shopping mall Plaza66 and the inauguration of a retrospective exhibition.
In addition to those “Parisian chic”, how to make a big impact on Internet, where new generation of Chinese ladies spend more time on?
EYES ON ME: Quarterly Review of Chinese Viral Video (2010 Q1)
EYES ON ME is a post series on IN2marcom. Previously it was a monthly highlight of popular Chinese viral videos. From 2010, it is changed to a quarterly review to feature those most creative and popular viral ads.
In 2010Q1, Dell and Mazda presented the mostly popular viral videos for the Ophone and Mazda 2 respectively. McDonald’s and Nike produced a lot of viral ads throughout the first quarter, the former’s are very funny while the latter’s are in pretty high shooting quality……
The KFC Coupon Crisis
On April 6, KFC launched a digital campaign called Super Tuesday on Taobao. The rule of the campaign, dubbed a “one-second act,” was set for 10:00 am, 2:00 pm and 4:00 pm on the day and involved 100 e-coupons for each “act.”
Unexpectedly, all the three types of e-coupons had been available to download from several online communities since late morning. Consumers brought coupons to local KFC restaurants but KFC rejected them with the excuse “they are feaked”……
EYES ON ME: Monthly Highlight of China Viral Video (Dec 2009)
EYES ON ME is a post series on IN2marcom. It is a monthly highlight of popular Chinese viral brand videos in the period. A viral video is a video clip that gains widespread popularity through the process of Internet sharing, typically through email or instant messaging, blogs and other media sharing websites.
In December, automobile brands were still the major players, as well as FMCG brands. I’m very excited to see more and more domestic brands like Chery, Harbin Beer, and Zhonghua Toothpaste started investing in viral marketing and presented very cool video clips. 2010 is the year of Expo and World Cup, so Coca-Cola and Adidas delivered relevant videos respectively at the end of 2009…….
EYES ON ME: Monthly Highlight of China Viral Video (Nov 2009)
EYES ON ME is a post series on IN2marcom. It is a monthly highlight of popular Chinese viral brand videos in the period.
In November, some brands utilized viral video as a channel to promote their campaigns. Chevrolet again delivered a new video for the “CRUZE, Chasing in Marcao” campaign. RedBull produced five rough clips for the “It’s Time for RedBull” campaign and P&G made a clip for a campaign of LivingArtist. Castrol kicked off its 2010 World Cup sponsorsip program through three well-done videos. This month, some IT brands also stood out, including IBM Cognos, Lenovo ThinkPad, and Lenovo IdeaPad……
Global Case Sharing: IKEA Facebook Showroom
Recently, Forsman & Bodenfors made a creative social media campaign for IKEA to promote the opening of the new IKEA store in Malmö.
The campaign started with creating a profile page of the store’s manager, Gordon Gustavsson. Then Gordon uploaded 12 pictures of store’s showrooms to his photo album. Within a two-weeks period, the person who tagged their names on a product first can won the item. Through the campaign, people gladly added their name to an “interactive IKEA catalogue” and spread to all of their friends via FB profile page, newsfeed, links, etc……
“Making Sense of IWOM” 3: How Brands Can Participate in Online Communities
Today, CIC released its latest white paper Making Sense of IWOM – “Topic Three: How Brands Can Participate in Online Communities.” This white paper is the final installment in a series of three white papers, including two earlier studies, “The Role of Internet Word of Mouth in Purchase Decision” and “How IWOM is generated and disseminated.”
Topic 3 looks to evaluate consumer online behavior and provide suggestions for how brands can participate in online communities based on these consumer preferences. Below are some top-line findings and highlights from the study……
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