EYES ON ME: Monthly Highlight of China Viral Video (Oct 2009)
EYES ON ME is a post series on IN2marcom. It is a monthly highlight of popular Chinese viral brand videos in the period.
Following last month’s heavy podcast, automobile brands like FAW Volkswagen and Shanghai Volkswagen still actively took advantage of viral videos to promote their new models in October. The other two major product launches in this month were the Windows 7 and China Unicom’s iPhone, of course Microsoft, China Unicom, and Apple won’t forget to made viral clips to catch as much attention as possible. At the same time, Unilever’s Lipton brand contributed some cool videos……
Online Feedback of Windows 7 Launch in China
Microsoft officially launched Windows 7 operating system in China on October 23, 2009. This is a product that Microsoft really wants to make a big splash on the market and help the company stave off competition from Apple. So let’s do a quick check on consumers’ reaction and their feedback on the Internet.
This quick study contains search data from Baidu Index and online buzz from Chinese BBS/Blogs……
EYES ON ME: Monthly Highlight of China Viral Video (Sept 2009)
EYES ON ME is a post series on IN2marcom. It is a monthly highlight of popular Chinese viral brand videos in the period.
Last month, China Mobile and Hyundai Motor presented most viral videos. This month, they kept producing a significant number of new clips. As usual, automobile brands keep investing heavily in creating viral videos targeting their young and digital-savvy consumers, all the videos are highly entertaining and engagingactive. In addition, many domestic brands start spread the word through viral video……
EYES ON ME: Monthly Highlight of China Viral Video (Aug 2009)
A viral video is a video clip that gains widespread popularity through the process of Internet sharing, typically through email or instant messaging, blogs and other media sharing websites. Nowadays, viral video has become an essential part of online marketing communication in China.
EYES ON ME is a newly-created post series on IN2marcom. It is a monthly highlight of popular Chinese viral brand videos in the period. Through it, I will keep you update and bring fun/innovation/inspiration/insight to you……
The First Official Brand Account On Kaixin001: MINI
On August 17th, MINI established the first official brand account on Kaixin001. By August 27th, it has 1,628,439 visitors and 857,147 fans.
I put together a quick and simply sharing deck. It is also a new type of my blogging, hope you like it……
Microsoft Features Xiaopang And Furong Jiejie for Bing’s Viral Video
Recently, Microsoft cooperates with Ku6 to release a viral video for Bing featuring popular Chinese net stars Xiaopang (小胖) and Furong Jiejie (芙蓉姐姐). By July 24, it has been watched 2 million times on Ku6.
The story of this video is based on the famous Hong Kong comedy film Flirting Scholar (唐伯虎点秋香). The video is try to emphasize some key advantaged features of Bing……
Neutrogena’s SunStopper Campaign Have to Be Stopped in China?
Johnson & Johnson is attempting to create a solar eclipse online to promote its Neutrogena Ultra Sheer sun block product across the region. This DDB Singapore-developed project, SunStopper, will claim the century’s longest and most dramatic total solar eclipse on the morning of July 22 in China, India and Japan.
However, 75% social media assets in this campaign are turned off in China due to the the Chinese Internet Censorship, while China is the major region to witness this phenomenon and the main target of this campaign……
AmCham Shanghai INSIGHT Magazine Cover Story: Connecting With Consumers
“Millions of people are talking and it’s time to tune in and start paying attention. The social nature of today’s Internet means that millions of Chinese netizens are redefining the way companies reach consumers across the country. By listening to what consumers are saying about brands, products and services, companies can begin understanding their customers’ opinions and preferences and develop offerings that will cater to their customers’ emerging needs……”
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