IN2marcom

interactive and influential social media marketing communications in China

CNNIC’s 26th China Internet Statistical Report: 420 Million Netizens

In last month, China Internet Network Information Center (CNNIC) released the 26th Statistical Survey Report on the Internet Development in China for the first half year of 2010.

As usual, I put together a summary of this report to give you a quick high-level understanding of the up-to-date Chinese Internet landscape……

The Economist’s Special Report on Social Networking

The Economist recently issued a special report on social networking. The report, A World of Connections, provides a clear and high-level overview of the development/status of social networking sites and how they impact brand advertising, corporate internal communication, small business, talent search & recruitment, and privacy……

CNNIC’s 25th China Internet Development Statistical Report

15th Janurary 2009, China Internet Network Information Center (CNNIC) released the 25th Statistical Survey Report on the Internet Development in China.

I went through the report and here is a translated summary of the key findings……

Share of Two Great Social Media Reports

I feel honoured that IN2marcom is featured by Adam J. Schokora on Edelman Digital’s “Friday 5″ weekly newsletter in last week as a recommended English language blog for people who what to know social media, online marketing, and digital trends in China.

I position IN2marcom as a blog all about innovative and insightful marketing communication around digital and social media in China. The content on this blog is dedicated for Mainland China since I am based in this region. Nevertheless, I would like to share with you two great social media reports from global. Very awesome presentations and insightful ideas. Many thanks to the author Marta Kagan and Helge Tennø……

Nielsen Launches BuzzMetrics Services in China

CR-Nielsen, the Nielsen’s joint venture in China and partner of ChinaRank, launched BuzzMetrics service in China on 11th August.

Nielsen has introduced its BuzzMetrics pioneering tool into China to help marketers passively observe unprompted consumer interactions and observations being made on a massive scale across the Internet.

Chinese language is the main barrier for oversea social media research & monitoring agencies to enter the China market in past few years. However, I received some evidences in early this year show that oversea vendors including Nielsen BuzzMetrics, TNS Cymfony, and Radian6 had begun to cover China region for multinational brands’ global solution……

Shanghai Web Analytics Wednesday, August 2009

Following the success of our first Shanghai Web Analytics Wednesday (WAW), we are going to have our second Shanghai WAW on 19th August. Many thanks to Echo Ma and Min Guo for their efforts and organizing. Look forward to meeting up with all the web analytics enthusiasts……

A Summary of CNNIC’s 24th China Internet Development Statistical Report

On July 16, 2009, China Internet Network Information Center (CNNIC) released the 24th Statistical Survey Report on the Internet Development in China.

I have read through the report and below is a translated summary……

The Chinese “Green Dam – Youth Escort” Censorship Software

Following the block of Twitter / Flickr / Live / Bing / Hotmail and “the Chinese Website Maintenance Day”, Chinese government has ordered that every PC sold in Mainland China should be shipped with built-in censoring technology. Called Green Dam Youth Escort Software, it is designed to block access to certain Web sites including pornography, illicit, and any “harmful” content. The official notice about the requirement by Ministry of Industry and Information Technology says it is aimed at “constructing a green, healthy, and harmonious Internet environment, and preventing harmful information on the Internet from influencing and poisoning young people……

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