IN2marcom

interactive and influential social media marketing communications in China

Shanghai Flash Mob, Awesome and Digitally Organized

Flash mob is not a very new social phenomenon in China, especially in big cities like Shanghai. The city’s largest flash mob group was established on September 18th 2006 on Douban. The recent increasing awareness of flash mob is due to a frozen flash mob in Raffles City on July 31st. A video of record was uploaded to Tudou on August 2nd, then it was widely spread out on the Internet. Till now, the video has been watched over 260,000 times.

This amazing action is wholly digitally organized……

New Virtual Net Star: Super Baozi

Super Baozi (包强), is a cool animation image created by a young grassroot designer Sun Haipeng. Sun made two well-done 3D videos of Super Baozi. They are really creative, funny, and awesome.

Within 2 weeks, the first video has been watched 577,000 times and second one has been viewed 145,000 times in total. Moreover, Sun’s blog was featured on the index page of Netease Blog Portal on 4th August.

Check it out……

Rumor: The Agency Behind The “Jia Junpeng Internet Phenomenon”

As we all known, Jia Junpeng (贾君鹏) is an popular Internet phenomenon in China in terms of a catchphrase “Jia Junpeng, your mother is calling you home for dinner”.

Today, mass Internet portals report that Huang Lianghua (黄亮华), 27-years-old CEO of the Beijing-based KPMEDIA, has revealed that it is the agency behind this matter and he calls himself as “Jia Junpeng’s father”……

AmCham Shanghai INSIGHT Magazine Cover Story: Connecting With Consumers

“Millions of people are talking and it’s time to tune in and start paying attention. The social nature of today’s Internet means that millions of Chinese netizens are redefining the way companies reach consumers across the country. By listening to what consumers are saying about brands, products and services, companies can begin understanding their customers’ opinions and preferences and develop offerings that will cater to their customers’ emerging needs……”

The Rivalry Between Chinese After-90s and After-80s on The Internet

Recently, a video spot called “The Thing that After-80s Don’t Understand (80后看不懂的东东)”, made by an after-90s girl named Liliya, has caught huge attention and generated massive buzz. It has been watched about 1,932,ooo times on Tudou and received over 24,4oo replies by the end of July 6th.

In the video, the affected girl abuses after-80s rudely and compliments some of after-90s’ lifestyle, such as spendthrift. After one week, she posted another spot to response to the online comments. In the video, she still doesn’t show her face and speak affectedly.

If you have a little bit knowledge about the Chinese after-90s’ alternative culture and the anti-alternative phenomenon on Internet, you won’t be surprise that how controversial such video is. Thus, some after-80s fight back via creating drastic video as well, which move forward the controversy……

May Be A Cadillac Viral?

After 20 days waiting, Chinese students are available to check their results of the University/College Entrance Examination now. As a momentous national event, any related topic can always generate significant buzz online.

Recently, a so-called Suzhou examinee’s essay writing has caught a lot of attentions. Her essay is very unusual and funny. Netizens discuss it hotly since such content is totally overturning but very creative and awesome (although it absolutely doesn’t meet the exam requirement).

I do like such innovated content and admire the author. However, just as some other netizens, I doubt whether it is a real essay writing created by a examinee. As a social media practitioner, I think it may be a viral by Cadillac……

Chinese Netizens’ Reaction Towards Michael Jackson’s Death

Pop star Michael Jackson was pronounced dead on June 25, 2009 after paramedics found him in a coma at his Bel-Air mansion. He was 50.

1. Effect on Internet Worldwide
2. Effect on Internet in China
3. Chinese Netizens’ Reaction

Nonopanda Plays in a Mix of After-80s’ Favourite Cartoons | Episode II

Nonopanda is a new net cartoon which similar as the popular Tuzki. I shared the video Nonopanda’s Mix of After-80s’ Favourite Cartoons | Episode I three months ago. Recently, the Episode II has released. It’s also very interesting and well-received by after-80s netizens.

Are you after-80s? Do you still remember these cartoons? Watch it and enjoy it with reminiscence of our childhood……

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