IN2marcom

interactive and influential social media marketing communications in China

Popular Kaixin001 Application: Repaste

Last month, I introduced Kaixin001′s House & Garden application. This month, Kaixin001 successfully launched a new app called “Repaste (转帖)”. The new app specifically enables users easily repaste and share any kind of content (post, picture, video) with their friends. Now, most of my friends on Kaixin001 are repasting interesting thing everyday. Some awesome stuff have been repasted by almost everyone. Based on everybody’s networking, these content can be quickly spread out to a significant amount of audience……

UNIQLO Online Shop, Customized Empowered by Taobao Mall

UNIQLO (ユニクロ), the Japanese new-style casual clothes maker recently launched its online shop in China. E-commerce is nothing new for many brands in China, especially those clothing companies. For example, PPG and VANCL utilize online shopping as their main business model. And GIORDANO has done a successful e-business in addition to its traditional sales chain. So, what’s the spotlight of UNIQLO online shop? ……

First Interactive Online Concert Held by Nokia and Youku

On Sunday, April 19th, 19:00, Nokia held the 5800 XpressMusic Interactive Online Concert on Youku. It is the first (maybe just in China) cutting-edge concert which broadcast on live on Internet. During the broadcast, the audience could choose their favorite visual angles by clicking 4 different live streams, they could vote for their favorite performers, they could also play with the virtual “flower”, “applause”, and “kiss”. Yesterday, Youku showed some statistics for the concert. The results are pretty impressive……

2009 KDS Online Gala

Following the 3.28 annual offline gathering, KDS made a live online gala on Apirl Fool’s Day to continue members’ passion. The video record of this gala is now available on Tudou……

March 28: KDS Offline Gathering & Earth Hour

On this Saturday, March 28, there are two big events which will definitely generate much buzz. 1) KDS Offline Gathering 2) Earth Hour ……

Popular Kaixin001 Application: House & Garden

Kaixin001 is a Chinese social networking website launched in April 2008. After one year success operation, it is the top1 Chinese SNS now. According to Alexa Traffic Rankings, it is the 16th most popular website in China by March 2009. Different from Xiaonei, Hainei, and other Chinese SNS, Kaixin001 is not a localized copy of Facebook. It has limited amount of applications which mostly developed by Kaixin001 itself. All those 30+ apps are quite unique and fully fit Chinese young people’s culture and user experience. Currently, the most popular app is the “House & Garden”. Garden is a newly-added function on the original House app, which makes the whole app become very popular now……

Youku User Survey

Youku (优酷网), one of the top video sharing sites in China, recently commissioned Nielsen to do a user survey. Kaiser Kuo shared some data on Youku Buzz. Here is a quick highlight……

« go back