OgilvyOne China Launches Chinese IWOM Monitoring System & Solution – “OBuzz”
Posted on | June 3, 2009 | No Comments
June 2nd, one day after CIC launched the first Chinese social media analytics dashboard – IWOM Master and SinoTech launched a comprehensive Chinese online reputation monitoring platform – SinoReputation, OgilvyOne China launches its own Chinese IWOM monitoring system & solution – “OBuzz“.
What is OBuzz? — OBuzz is a comprehensive influence communications solution including an Internet Word-of-Mouth (IWOM) monitoring tool that can help you understand online consumer discussions relating to your company across thousands of BBS and blogs.
Below is part of a press release:
OBuzz is created to monitor online conversations across Chinese social media including forums, blogs and social media sites to track discussions surrounding brands and their competitors and to supply an instantaneous view on consumer sentiment related to a product or category.
OgilvyOne has also expanded its Digital Lab network to China via its launch in Beijing. The lab acts as a digital showroom that displays digital innovations for clients to examine the agency’s latest innovations surrounding branded digital platforms, including mobile applications, games and mobile websites.
Co-launched with Ogilvy Public Relations Worldwide, OBuzz has already serviced clients including Adidas, Intel and GSK.
OgilvyOne OBuzz Website: http://www.obuzz.com.cn
OgilvyOne Digital Lab Intro (PPT): http://www.slideshare.net/herochina/ogilvy-digital-lab-china-launch
OgilvyOne Digital Lab Intro (Video): http://v.youku.com/v_show/id_XOTU1MzEyNjA=.html
Tags: Analytics > CIC > China Social Media > Internet Word of Mouth > OgilvyOne > SinoTech
SinoTech Group Launches Comprehensive Chinese Online Reputation Monitoring Platform – “SinoBuzz”
Posted on | June 2, 2009 | 2 Comments
On June 1st, the day CIC launched the first Chinese social media analytics dashboard – IWOM Master, another local agency SinoTech Group announced to launch a comprehensive Chinese online reputation monitoring platform – SinoReputation SinoBuzz.
I have taken a look at SinoTech’s website, there is no specific login page / interface of SinoReputation SinoBuzz yet. According to a related introduction, it is more focus on IWOM monitoring and tracking. While CIC’s IWOM Master is strong at in-depth IWOM analytics and social media research.
Below is the official press release:
Tags: Analytics, CIC, China Social Media, IWOM, SinoTechSinoTech Group (www.sinotechgroup.com.cn) announced today that has launched an advanced Online Reputation Monitoring Platform, called SinoReputation SinoBuzz. This platform is designed to meet the needs of 4A agency partners, digital PR firms and some selected direct clients for providing real-time monitoring for online Brand reputation.
Today, there are millions of the consumers online; talking about your brands, and expressing their opinions on your products and services without any constraints. It’s critical for Brands to listen and learn about what is being said. The old ways of doing online sentiment monitoring need to fundamentally be changed and SinoTech Group has innovated with a new platform that integrates search, blogging and other behaviors online to garner this online sentiment, said Dr. Mathew McDougall, Chairman & CEO of SinoTech Group. With our new platform Chinese and International Brands can all get visibility into what is happening online and mitigate any risk that is or could be occurring. SinoTech Group provides the online monitoring services that cover an extensive range of online channels; news portals, community forums, blogs (including micro-blogging), Social Networking Sites and many other social media sites.
SinoReputation not only monitors, but also provides useful indicators that brand managers can use in the decision making process. In the event of a brand crisis, SinoReputation provides automatic alerts to help brand managers make timely decisions in devising an effective strategy for remedy.
In conjunction with this Product launch, SinoTech Group has also released a Social Media Marketing methodology called PRIME to assist agencies in preparing and executing social media campaigns.
CIC Launches First Chinese Social Media Analytics Dashboard – “IWOM Master”
Posted on | June 2, 2009 | 4 Comments
CIC, the leading Internet Word of Mouth (a.k.a Social Media) research and consulting agency in China, formally launched the first Chinese social media analytics dashboard – “IWOM master†on June 1st.
This dashboard is the first platform in the world to use sophisticated, patent pending Chinese language text mining technology developed specifically for the unique Chinese social media environment. This analytics tool is capable of ‘slicing and dicing’ massive volumes of consumer comments within specific industries in any number of ways, leading to powerful insights for more effective brand communications.
It is still a “beta” version. CIC tech team is still working on fix some bugs and CIC client service team is collecting feedback from the first batch of pilot clients for further upgrade. Now IWOM master is open for trial account (7 days access) application, with some necessary evaluation.
For more information, please go to www.iwommaster.com.
[Disclosure: CIC is my former employer, 2006.08 - 2009.06]
China Has Its Own “Susan Boyle Moment”
Posted on | May 31, 2009 | No Comments
“47-year-old English Unemployed Auntie Participates In Competition, Upon Singing Shocks Entire World“, Susan Boyle has been repeatedly featured on Chinese media and Internet since her great performance on “Britain’s Got Talent” last month.
Now China has its own “Susan Boyle Moment”. On the recent Happy Girls (formerly known as Super Girls), an annual national singing contest in for female contestants in China , 79-year-old Wu Baiwei sang a patriotic song “On Songhua Riverâ€. Athlough her performance is not as awesome as Susan Boyle’s, but Ms Wu’s happiness is really admirable.
“I was so moved by this old woman who was courageous and confident enough to take part I hope old people are living as happily as she is,” said Wu Zhoutong, one of the judges. Impressed by Wu’s can-do spirit and singing prowess, all three judges that day reportedly agreed to send Wu to the next round. Picked from 600 initial competitors, Wu is now one of the top 50 contenders for the final contest slated for July… Reported by China Daily.
See more information here (China Daily) and here (WSJ).
Tags: Chinese Internet Culture, Susan BoyleAlibaba’s Well-received Viral Video Made by Hu Ge
Posted on | May 30, 2009 | 2 Comments
Alibaba.com Limited (HKSE: 1688.HK), the Chinese leading online B2B marketplace for worldwide buyers and suppliers, might be one of the most affected companies after the global financial crisis. So Alibaba is making great efforts to encourage its customers don’t stop doing business on Alibaba.com.
On May 18, a 3-minutes viral video called “Shoe-throwing War – President’s Counterattack” was released and spread out soon. The theme of the video is inspired by the issue that a surprise visit by George Bush to Iraq has been overshadowed by an incident in which two shoes were thrown at him during a news conference. At the end of the video, “the terrorists” went to Alibaba.com to find extra large shoes as their weapons to against “president’s counterattack”.
This well-received viral video actually is directed by Hu Ge (胡戈), the father of viral video in China (as Youku said). In 2005, Hu Ge made the first nationwide popular viral video called “A Murder Case Caused By A Bun (一个馒头引å‘的血案)“, which is parodied and spoofed to Director Chen Kaige‘s Movie: The Promise.
Tags: Alibaba, China Social Media, Video, Viral Marketing, YoukuLi-Ning’s New Viral Video: Inspired by Nike? Adidas? or Nokia?
Posted on | May 28, 2009 | 3 Comments
The leading Chinese sportswear manufacturer Li-Ning recently produced a viral video for its badminton rackets, acted by Olympic gold medal winner Lin Dan.
In the video, Lin Dan strikes shuttlecocks into a normal shuttlecock bucket by the Li-Ning racket. It looks pretty cool.
However, just as Youku Buzz and Littleredbook said, the originality “extraordinarily accurate shooting skill” is not something new for viral video. Two years before, Nike made the first one by Ronaldinho. Early this year, Adidas made a similar one by Beckham & Garnett, and Nokia made a “Ping-pong Bruce Lee“.
Nike Football Shoes Viral Video:
Adidas Originals Viral Video:
Nokia N96 Bruce Lee Edition Viral Video:
Tags: Adidas > China Social Media > Li-Ning > Nike > Nokia > Viral Marketing > Viral Video > Youku
512 Wenchuan Earthquake Anniversary | Recap: Internet Shapes The Earthquake Aftermath
Posted on | May 12, 2009 | 1 Comment
Today is the 1st anniversary of the “512 Wenchuan Earthquake“. The 8.0-magnitude quake on May 12th last year left more than 87,000 people dead or missing.
At this moment, let’s mourn for the victims and recap how the engaged netizens can play such a significant role in sharing and even shaping the aftermath. Sichuan earthquake is the prime example of such power, more than 911, more than Katrina.
Below is a special CIC IWOM Watch I wrote last year about this story:
Tags: China Social Media, Chinese Internet Culture, Internet Word of MouthTags: China Social Media > Chinese Internet Culture > Internet Word of Mouth
Vanke Involves in Kaixin001′s Most Popular Application
Posted on | May 11, 2009 | No Comments
Last month, I wrote a post about all kinds of commercials on popular Chinese SNS and I keep updating the list.
Two weeks ago, I found the Chinese real estate gaint Vanke had involved in Kaixin001 by a combined approach.
As I introduced before, House and Garden is Kaixin001′s most popular app. Now, in the “props shop” of this app, there is a prop called “Vanke Scenery Card”.
Once you buy and activate the prop, you can have a special background scenery about Vanke buildings. In addition, there is a link on the background scenery which point to a ShenYang Vanke Group, which established in February this year.
Through the group, people who live in the same Vanke community are getting together. On May 2nd, ShenYang Vanke also held a successful offline meet-up for the group members:
IN2marcom believes that in the near future, SNS will be the dominated e-community source for brands to run campaigns. A fully branded app will be a trend. Look forward to seeing that and other unique and complicated campaign approach.
Tags: China Social Media, Digital Marketing, Interactive Communication, Social Networking, VankeTags: China Social Media > Digital Marketing > Interactive Communication > Social Networking > Vanke