“Making Sense of IWOM” 2: How Internet Word of Mouth Is Generated and Disseminated
In the first topic (The Role of IWOM in Purchase Decisions) of CIC’s “Making sense of IWOM” white paper series, CIC suggested that the majority of consumers use IWOM to help them make purchase decisions about products and brands they plan on purchasing. What CIC did not do look at was if they found answers if they left, stuck around or if they posted comments about those products and answer other consumer questions about those brands and products.
To answer these questions, CIC today releases the second topic titled “How IWOM is generated and disseminated”……
Chinese Internet Trends in The Past Six Months
CIC, the Shanghai-based Internet Word-of-Mouth (IWOM) research and consulting agency, releases a Chinese Internet trend watch report for the first half year of 2009.
First, CIC has been watching the expansion of Video Sharing. Secondly, let’s see how serious offline social issues and events have been discussed online. Lastly, CIC has also been seeing the emergence of better digital campaigns as brands start to realize the importance of having a strong Internet presence which they can use to effectively connect with their customers……
[China Social Media Jobs]: ZeroDegrees Seeks A SNS Project Manager
[China Social Media Jobs]
Agency: ZeroDegrees | social media
Position: SNS Project Manager (Shanghai)
EYES ON ME: Monthly Highlight of China Viral Video (Aug 2009)
A viral video is a video clip that gains widespread popularity through the process of Internet sharing, typically through email or instant messaging, blogs and other media sharing websites. Nowadays, viral video has become an essential part of online marketing communication in China.
EYES ON ME is a newly-created post series on IN2marcom. It is a monthly highlight of popular Chinese viral brand videos in the period. Through it, I will keep you update and bring fun/innovation/inspiration/insight to you……
[China Social Media Jobs]: eno Seeks A Social Media Manager
[China Social Media Jobs]
Company: eno | lifestyle
Position: Social Media Manager (Shanghai)
The First Official Brand Account On Kaixin001: MINI
On August 17th, MINI established the first official brand account on Kaixin001. By August 27th, it has 1,628,439 visitors and 857,147 fans.
I put together a quick and simply sharing deck. It is also a new type of my blogging, hope you like it……
Share of Two Great Social Media Reports
I feel honoured that IN2marcom is featured by Adam J. Schokora on Edelman Digital’s “Friday 5″ weekly newsletter in last week as a recommended English language blog for people who what to know social media, online marketing, and digital trends in China.
I position IN2marcom as a blog all about innovative and insightful marketing communication around digital and social media in China. The content on this blog is dedicated for Mainland China since I am based in this region. Nevertheless, I would like to share with you two great social media reports from global. Very awesome presentations and insightful ideas. Many thanks to the author Marta Kagan and Helge Tennø……
Nielsen Launches BuzzMetrics Services in China
CR-Nielsen, the Nielsen’s joint venture in China and partner of ChinaRank, launched BuzzMetrics service in China on 11th August.
Nielsen has introduced its BuzzMetrics pioneering tool into China to help marketers passively observe unprompted consumer interactions and observations being made on a massive scale across the Internet.
Chinese language is the main barrier for oversea social media research & monitoring agencies to enter the China market in past few years. However, I received some evidences in early this year show that oversea vendors including Nielsen BuzzMetrics, TNS Cymfony, and Radian6 had begun to cover China region for multinational brands’ global solution……
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