China Digital Brand Index 2.0
On April 28th, Edelman APAC, in partnership with social media intelligence firm, Brandtology, today unveiled the latest edition (DBI 10.2) of their quarterly Digital Brand Index cross eight Asia-Pacific markets (Australia, China, Hong Kong, India, Indonesia, Malaysia, Singapore and Taiwan). With data from January to March 2010, the DBI tracked netizen behaviors and technology brand activities during the lunar holiday season……
EYES ON ME: Monthly Highlight of China Viral Video (Dec 2009)
EYES ON ME is a post series on IN2marcom. It is a monthly highlight of popular Chinese viral brand videos in the period. A viral video is a video clip that gains widespread popularity through the process of Internet sharing, typically through email or instant messaging, blogs and other media sharing websites.
In December, automobile brands were still the major players, as well as FMCG brands. I’m very excited to see more and more domestic brands like Chery, Harbin Beer, and Zhonghua Toothpaste started investing in viral marketing and presented very cool video clips. 2010 is the year of Expo and World Cup, so Coca-Cola and Adidas delivered relevant videos respectively at the end of 2009…….
EYES ON ME: Monthly Highlight of China Viral Video (Oct 2009)
EYES ON ME is a post series on IN2marcom. It is a monthly highlight of popular Chinese viral brand videos in the period.
Following last month’s heavy podcast, automobile brands like FAW Volkswagen and Shanghai Volkswagen still actively took advantage of viral videos to promote their new models in October. The other two major product launches in this month were the Windows 7 and China Unicom’s iPhone, of course Microsoft, China Unicom, and Apple won’t forget to made viral clips to catch as much attention as possible. At the same time, Unilever’s Lipton brand contributed some cool videos……
Consumers Laugh At China Unicom’s “Castrated” iPhone
On 30th October, along with a high-profile event in Beijing and 30 ceremonies in major cities, China Unicom started selling iPhones equipped for 3G service officially at 2,000 stores nationwide.
Without a key feature of WiFi connectivity and at higher prices than widely available black market models, China Unicom’s iPhones are absolutely not able to satisfy Chinese consumers. As a result, it is ridiculed as a “Castrated iPhone”. I came across this cartoon last night. It is a classic visualization of such satire……