Rumor: The Agency Behind The “Jia Junpeng Internet Phenomenon”
As we all known, Jia Junpeng (贾君鹏) is an popular Internet phenomenon in China in terms of a catchphrase “Jia Junpeng, your mother is calling you home for dinner”.
Today, mass Internet portals report that Huang Lianghua (黄亮华), 27-years-old CEO of the Beijing-based KPMEDIA, has revealed that it is the agency behind this matter and he calls himself as “Jia Junpeng’s father”……
Microsoft Features Xiaopang And Furong Jiejie for Bing’s Viral Video
Recently, Microsoft cooperates with Ku6 to release a viral video for Bing featuring popular Chinese net stars Xiaopang (小胖) and Furong Jiejie (芙蓉姐姐). By July 24, it has been watched 2 million times on Ku6.
The story of this video is based on the famous Hong Kong comedy film Flirting Scholar (唐伯虎点秋香). The video is try to emphasize some key advantaged features of Bing……
A Summary of CNNIC’s 24th China Internet Development Statistical Report
On July 16, 2009, China Internet Network Information Center (CNNIC) released the 24th Statistical Survey Report on the Internet Development in China.
I have read through the report and below is a translated summary……
AmCham Shanghai INSIGHT Magazine Cover Story: Connecting With Consumers
“Millions of people are talking and it’s time to tune in and start paying attention. The social nature of today’s Internet means that millions of Chinese netizens are redefining the way companies reach consumers across the country. By listening to what consumers are saying about brands, products and services, companies can begin understanding their customers’ opinions and preferences and develop offerings that will cater to their customers’ emerging needs……”
BYD Auto Follows Peugeot & Cadillac to Implement The New “Test Paper Style” Viral
BYD Auto, the Chinese automobile manufacturer based in Shenzhen, implements a viral marketing throughout the Internet recently. It’s neither a seeding story, nor a viral video, but a viral “test paper”. If you have read my previous post, you will realize that it’s not something new and it has been utilized by those automobile agencies repeatedly.
It is called a “Recruitment Test Paper for Marketing Planner of Company B”. The paper shows a candidate accomplish the test in a very unique, creative, and fun way. This is the eye-catcher. When you look through the paper, you will find the BYD brand, BYD logo and BYD models (F3, E6, S8) have appeared many times.
The Rivalry Between Chinese After-90s and After-80s on The Internet
Recently, a video spot called “The Thing that After-80s Don’t Understand (80åŽçœ‹ä¸æ‡‚的东东)”, made by an after-90s girl named Liliya, has caught huge attention and generated massive buzz. It has been watched about 1,932,ooo times on Tudou and received over 24,4oo replies by the end of July 6th.
In the video, the affected girl abuses after-80s rudely and compliments some of after-90s’ lifestyle, such as spendthrift. After one week, she posted another spot to response to the online comments. In the video, she still doesn’t show her face and speak affectedly.
If you have a little bit knowledge about the Chinese after-90s’ alternative culture and the anti-alternative phenomenon on Internet, you won’t be surprise that how controversial such video is. Thus, some after-80s fight back via creating drastic video as well, which move forward the controversy……
May Be A Cadillac Viral?
After 20 days waiting, Chinese students are available to check their results of the University/College Entrance Examination now. As a momentous national event, any related topic can always generate significant buzz online.
Recently, a so-called Suzhou examinee’s essay writing has caught a lot of attentions. Her essay is very unusual and funny. Netizens discuss it hotly since such content is totally overturning but very creative and awesome (although it absolutely doesn’t meet the exam requirement).
I do like such innovated content and admire the author. However, just as some other netizens, I doubt whether it is a real essay writing created by a examinee. As a social media practitioner, I think it may be a viral by Cadillac……
Chinese Netizens’ Reaction Towards Michael Jackson’s Death
Pop star Michael Jackson was pronounced dead on June 25, 2009 after paramedics found him in a coma at his Bel-Air mansion. He was 50.
1. Effect on Internet Worldwide
2. Effect on Internet in China
3. Chinese Netizens’ Reaction