Lenovo ThinkPad T420s Viral Videos
Lenovo, one of the world’s largest laptop brands, has developed a series of online viral videos for their latest flagship product – the ThinkPad T420s. It comes with a powerhouse of proven features such as faster graphics performance, faster boot up, faster wireless connections, faster data transfer, etc…
EYES ON ME: Quarterly Review of Chinese Viral Video (2010 Q1)
EYES ON ME is a post series on IN2marcom. Previously it was a monthly highlight of popular Chinese viral videos. From 2010, it is changed to a quarterly review to feature those most creative and popular viral ads.
In 2010Q1, Dell and Mazda presented the mostly popular viral videos for the Ophone and Mazda 2 respectively. McDonald’s and Nike produced a lot of viral ads throughout the first quarter, the former’s are very funny while the latter’s are in pretty high shooting quality……
EYES ON ME: Monthly Highlight of China Viral Video (Dec 2009)
EYES ON ME is a post series on IN2marcom. It is a monthly highlight of popular Chinese viral brand videos in the period. A viral video is a video clip that gains widespread popularity through the process of Internet sharing, typically through email or instant messaging, blogs and other media sharing websites.
In December, automobile brands were still the major players, as well as FMCG brands. I’m very excited to see more and more domestic brands like Chery, Harbin Beer, and Zhonghua Toothpaste started investing in viral marketing and presented very cool video clips. 2010 is the year of Expo and World Cup, so Coca-Cola and Adidas delivered relevant videos respectively at the end of 2009…….
EYES ON ME: Monthly Highlight of China Viral Video (Oct 2009)
EYES ON ME is a post series on IN2marcom. It is a monthly highlight of popular Chinese viral brand videos in the period.
Following last month’s heavy podcast, automobile brands like FAW Volkswagen and Shanghai Volkswagen still actively took advantage of viral videos to promote their new models in October. The other two major product launches in this month were the Windows 7 and China Unicom’s iPhone, of course Microsoft, China Unicom, and Apple won’t forget to made viral clips to catch as much attention as possible. At the same time, Unilever’s Lipton brand contributed some cool videos……
EYES ON ME: Monthly Highlight of China Viral Video (Sept 2009)
EYES ON ME is a post series on IN2marcom. It is a monthly highlight of popular Chinese viral brand videos in the period.
Last month, China Mobile and Hyundai Motor presented most viral videos. This month, they kept producing a significant number of new clips. As usual, automobile brands keep investing heavily in creating viral videos targeting their young and digital-savvy consumers, all the videos are highly entertaining and engagingactive. In addition, many domestic brands start spread the word through viral video……
EYES ON ME: Monthly Highlight of China Viral Video (Aug 2009)
A viral video is a video clip that gains widespread popularity through the process of Internet sharing, typically through email or instant messaging, blogs and other media sharing websites. Nowadays, viral video has become an essential part of online marketing communication in China.
EYES ON ME is a newly-created post series on IN2marcom. It is a monthly highlight of popular Chinese viral brand videos in the period. Through it, I will keep you update and bring fun/innovation/inspiration/insight to you……
Microsoft Features Xiaopang And Furong Jiejie for Bing’s Viral Video
Recently, Microsoft cooperates with Ku6 to release a viral video for Bing featuring popular Chinese net stars Xiaopang (小胖) and Furong Jiejie (芙蓉姐姐). By July 24, it has been watched 2 million times on Ku6.
The story of this video is based on the famous Hong Kong comedy film Flirting Scholar (唐伯虎点秋香). The video is try to emphasize some key advantaged features of Bing……
LensCrafters’ Viral Video: the Classical Eyes Exercise in After-70/80s’ Childhood
LensCrafters, a retail brand under the eyewear global leader Luxottica Group, spread out a viral video for its latest eyecare campaign.
The video is well-received so far since the content is very classical. The music and exercise in the viral video is called “Eyes Exercise”. In our childhood, from primary school to high school (in the nine-year compulsory education), we do this twice a day in the school……
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